Source: Gender LInks
This simple and accessible training manual prepared by a team of Southern African media and communication experts is filled with a lot of exercises and examples, simple steps, checklists and tips to be used for training or which can be applied directly to advancing strategic communications in your organisation.

The manual is primarily aimed at assisting gender activists in Southern Africa put their message across more effectively. However, it contains invaluable resources for any activist group that seeks to sharpen its communications skills and strategies, and can be adapted for use in other regional contexts. Written with communications trainers and facilitators in mind, the manual can be applied directly within an institution, or in a training setting. For example, an information officer within an NGO could use the manual for a strategic communications workshop for the organisation. The manual will, however, also be of interest to:

  • Media and communications training institutions;
  • Independent communications trainers;
  • Senior managers of activist organisations who are concerned about being more effective in their outreach.


To read the full document, please click on the following file:
Getting Smart - 38 KB

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